IMAX tickets for Christopher Nolan's "The Odyssey" are now on sale an entire year before the movie comes out – and screenings are already selling out.

The unprecedented offer commenced Thursday at midnight ET for theater auditoriums equipped with the director's format of choice.

Universal and Imax’s grand experiment to put 70MM tickets on sale a year in advance for Christopher Nolan’s The Odyssey is going quite well. Tickets for Regal’s 70MM Imax showtimes of the pic sold out in under 12 hours per the circuit,