Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

In classic HBO fashion, the drama wasn’t just on-screen. Last week, Warner Bros. Discovery reversed course on its streaming ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery reverts Max to HBO Max, acknowledging branding missteps and restoring the prestige associated with the HBO name.

What's old is new again. Max is now HBO Max — reversing a polarizing rebrand that happened two years ago. Warner Bros. Discovery announced its streaming service's new-ish name at its annual ...

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...

WASHINGTON — After rebranding as Max in 2023, HBO's streaming platform is returning to its original name, HBO Max, this summer. The announcement came as part of Warner Bros. Discovery’s major ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the Design Matters podcast. “HBO took four decades of prestige and ...

Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers ...

to steal a line we always said at HBO, worth paying for.” The latest HBO Max rebrand is schedule to take effect this summer.

Discovery JB Perrette, WBD President and CEO of Streaming, and Casey Bloys, Chairman and CEO of HBO and Max Content, at WBD's upfront presentation to advertisers. At present, the rebranding means ...