Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The Oregonian company has created scores of successful ad campaigns. Here is ...

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who ...

In The Margins is a “bi-weekly publication dedicated to new sports writing" made possible by Nike. Nike settles $60M lawsuit ...

Athlete activism has become a significant force in the sports industry, influencing the athletes' careers as well as the brands they choose to partner with.

Several female athletes have targeted Nike in a fiery advertisement for XX-XY Athletics over reports the company was responsible for funding a study on transgender athletes.

Coco Gauff led all female athletes by earning an estimated $34.4 million in 2024, but that total would leave her nearly $20 million short of the world's 50 highest-paid athletes.

Nike has been doing its Athlete Think Tank for several years and recently recruited 12 sports influencers and athletes to participate in the company’s fourth one.

Following his third major win at the PGA Championship, Nike celebrated Scottie Scheffler's triumph with a witty marketing campaign.

As Nike marks the fifth anniversary of its Athlete Think Tank, the brand has unveiled the members of its fourth cohort—an elite, global lineup of athletes leading the charge in shaping the ...

Because the proposal was rejected, Ohio’s student-athletes remain unable to sign endorsement deals without losing their amateur status. Ryan Holmes is a student at Centennial High School.