Influencers on affiliate shopping platform LTK may soon get access to a huge new audience: Pinterest users. Under a new ...

Because there is a glut of aspiring influencers and content, brands and marketers ... to the need to “do well” on social media. In addition, power has shifted away from individuals and toward ...

It seems that every brand—big or small, CPG or otherwise—that wants to create consumer trust and authentic content has joined the game of influencer ... From YouTube to Pinterest and ...

86% stated that they are more likely to trust a brand that publishes user-generated content, compared to just 12%, who are inclined to purchase a product promoted by an influencer. In addition, 81 ...

For example, if content will be repurposed for digital marketing, certain specs may be required that differ from an influencer's typical approach to their feed (e.g., aspect ratio and orientations).

The influencer economy is on the brink of a seismic shift. Catalyzed by the popularity of TikTok and its algorithm, which prioritizes content types over creators, brand marketers and digital ...

Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia. The report was based on data from a survey of ...