Yet, investors have reservations about Roblox's dependence on selling Robux (its digital currency) for revenue. So, its ...

“Our partnership with Google makes it very easy to buy these ... to help brands and agencies "effectively measure" the impact of their Roblox buys.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers ... and Nielsen to help advertisers measure the impact of their ad buys.

Roblox made its debut on Newsweek's 2025 ranking of the Most Trustworthy Companies in America, but online safety advocates aren't surprised.

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers ...

Google has rolled out new AI-driven ad tech offerings focused on what it calls the four key behaviors of consumers: stream, ...