After cursing on the live broadcast, Bush Hager admitted that she thought she was "allowed to say it one time."

Jenna Bush Hager caused a stir during a live episode of the 'Today' show by cursing on air while sharing a funny memory with Willie Geist

As the show went on, Bush Hager became more and more flustered, saying, “I feel worried like I'm going to get a call from the boss or something,” while Geist reassured her, “No, you're fine. You're good.”