Phoebe Gates, youngest daughter of Bill and Melinda Gates, co-founded her own business.Bill Gates said she 'luckily' didn't ask for funding to get Phia, an e-commerce tool, off the ground.The Gateses had previously told her that dropping out to start a company wasn't an option.

Women are spending a huge amount of money on shopping, and … not delivering a personalized experience to them that’s good for their wallets and the world is crazy to me,”