Originally, the premium cabler introduced the HBO Go service for authenticated pay-TV subscribers, before launching the standalone HBO Now in 2015 — and then trying to clean it up with HBO Max.

But the consensus among branding experts is that WBD’s decision to resurrect HBO Max after two years of life as Max was a tacit acknowledgement that it committed a big strategic error, one that ...

arts entertainment TV. Popular streamer Max to become HBO Max — again Move represents a rare do-over in corporate branding, experts say.

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

HBO Max is returning to its original name following a rebrand in 2023. The move aims to restore the familiar identity viewers ...

HBO Max originally launched in 2020. Back in 2020, Warner Bros debuted HBO MAX. This was a streaming service from Warner Bros that had all of its content, that wasn’t licensed out to other services.

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit forehead-slapping derision. The media company tried to preempt mockery of ...

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit forehead-slapping derision. The media company tried to preempt mockery of the move ...