All 21 stages of the 2025 Tour de France air live on Peacock. The 112th Tour runs from July 5-27, starting in Lille and ending on Paris’ Champs-Elysees. Peacock coverage starts at 6 or 6:30 a.m. ET on most days with pre-race shows. NBC joins for live coverage of stages 1 and 20, plus highlights of stages 2, 15, 20 and 21.

Another branding effort is the Tour de France logo. Ubiquitous in July as it is painted on the road, placed on the TV captions and available on merchandise. Look closely and the O is the rear wheel, the R is rider with the yellow front wheel which evokes the “torrid sun of July” according to design agency Saguez which created it.