A new 3-on-3 league offers a condensed format, some of the best W.N.B.A. players and a made-for-TV approach that aims to bring viewers close to the action.

It’s just an exciting time for women basketball in general with just the trajectory that we’re on,’ Natasha Cloud said. ‘This is another elite level to keep us home stateside and be adequately paid to do so.

South Carolina women’s basketball coach Dawn Staley and USC star JuJu Watkins are two of the investors behind Unrivaled, which has reportedly surpassed $35 million in funding. Other investors include tennis star Coco Gauff, former Olympic swimmer Michael Phelps, and Giannis Antetokounmpo of the Milwaukee Bucks.