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Neuroscience shows that humour activates reward systems in the brain, making ads – and brands – stick with consumers long after viewing. Using humour to highlight daily routines or family dynamics ...

The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – covering strategy, media, ...

Xyzal faced a formidable challenge. With virtually no awareness as a prescription medicine and a difficult-to-pronounce name, Xyzal needed to breakthrough and disrupt a mature category. Xyzal ...

COVID-19 is the health crisis of our time. As one of America's leading pharmacies, Walgreens played a critical role in vaccinating the nation despite countless challenges, including scale, hesitancy, ...

The high-performance premium vehicle segment has long been defined by Audi RS, BMW M, and Mercedes AMG, and no one was looking for another option in 2021, certainly not from Acura. A traditional ...

The 'First Day' campaign doubled Scotiabank's new Canadian market share in 2022 from 2021, putting them at #2 amongst the Big Five Banks. Canadians loved and shared the campaign across social. One ...

Philadelphia was under threat. In an inflationary economy with decreased purchasing power, Millennials and Gen-Z became price conscious and started compromising, turning cheaper, grocery store cream ...

Why is this work relevant for Creative Strategy? Sharing pictures of children without their consent has always been a moral grey area –the rise of AI turned it into a pressing danger. As a carrier ...

Apart from COVID year, Omore has been on a growth trajectory for the past 5 years. In 2022, the brand is expected to achieve ever highest record-breaking volume. This entry represents a brand that has ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...