Elon Musk swooping in to buy TikTok before a US ban is set to bite? It seems like a stretch, but it could also make some sense, Peter Kafka writes.

A representative for TikTok has denied a report claiming that China was working on selling the app to Elon Musk to keep it operational in the United States. On Monday, Bloomberg reported that Chinese officials were “evaluating a potential option that involves Elon Musk acquiring the US operations of TikTok” and that the Chinese government had discussed the option of Musk’s social media app X taking “control of TikTok US” and running

Could Elon Musk save TikTok in the US? China weighs option to sell the controversial TikTok social media app's US operations ahead of looming ban

Musk acquired X (then Twitter) in October 2022 after a highly publicized back and forth, in which he gave up on the acquisition midway but ultimately closed the deal, paying $44 billion for the platform. X's user base has been on a decline since the acquisition, and advertising revenues have plummeted.

Americans are going to lose access to TikTok in less than a week, unless China green-lights a sale to what Congress has deemed a non-adversary of the United States — something China is unlikely to do but might.

Buying TikTok would further solidify Musk's position as one of the most powerful men in the U.S. and the world.

Chinese officials are reportedly exploring a backup plan for TikTok after the Supreme Court appeared unlikely to save it from a US ban. With TikTok’s legal options nearly exhausted, multiple news outlets are reporting that China is considering an option it previously said it wouldn’t: letting ByteDance sell the app.

Chinese government officials are reportedly mulling selling TikTok's US operations to Elon Musk to avoid a complete ban in the country.

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Several parties have expressed interest in buying the platform, but ByteDance has repeatedly said it does not plan to sell. Experts have also noted the Chinese government is unlikely to approve a sale that includes TikTok's coveted algorithm.