Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Confused about the difference between HBO and HBO Max? This guide breaks down the differences between the two.

Max complained that X, formerly known as Twitter, is not letting it switch back to its original HBO Max moniker.

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.

The name change, first announced onstage at WBD’s upfront presentation back in May, will see Max rebrand to HBO Max, the name it used from 2020 until 2023. “I know you’re all shocked, but the good ...

As of Wednesday, HBO Max is no longer Max and is back to being HBO Max, just on the Max platform. We know, it’s confusing.

The ridiculousness of this whole endeavor is best captured by a USA Today article published this morning titled “Max is HBO ...

: The flip is done. Scroll down to see a new HBO Max marketing spot announcing the return to the streamer’s original name, ...

Max brought back its former name, HBO Max, on Wednesday, according to a press release. The company first announced the change to the streaming service during its Upfront presentation in May, and ...

twitter won't let me change my name back — Actually HBO Max (@StreamOnMax) July 9, 2025 It’s a perfect storm of branding ...

The saga of HBO Max’s revolving door of branding seems to finally be over. Since its launch, the Warner Bros. Discovery streaming service has gone through some baffling branding decisions, with ...

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...