Tan-Gillespie acknowledges the brand has gone off course and needs to get back to its roots, which is exceptional chicken at ...

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

As part of the promotion, KFC is offering a free Fried Chicken Bucket with any $15 order and introducing new Fried Pickles ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken ...

Facing competition from both established brands and upstarts like Dave’s Hot Chicken, the Yum Brands-owned chain is leaning into its origin story. KFC is calling Colonel Sanders back into service as ...

You may have seen our advertising response to the KFC chicken shortage, but this paper is about much more than that. It's a story of how strategy mapped a whole year's response to a major brand crisis ...