Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt.

How L’Oréal’s bigger Pinterest bets are winning over Gen Z Maybelline’s investment alone has increased 90%, while nearly half of the brand’s engaged audience stems from the younger cohort.

On its first-quarter earnings call on Thursday, Pinterest's CEO, Bill Ready, said Gen Z users are engaging heavily with the image-sharing platform. Gen Z are those who were born between 1996 and 2010.

What's truly motivating these younger audiences? Here are the three proven strategies for engagin millenials and gen Z. Read more about Gen Z marketing here.

PopSockets is aiming to restore its pop culture relevance of the mid-2010s by repositioning itself as a lifestyle brand.

Explore essential B2B marketing strategies for engaging and connecting with the digital-first generation that values authenticity and seamless customer experience.

Today’s youth are navigating a perfect storm of persistent inflation, global trade tensions, a saturated labour market and ...

Derek Morrison, MD Retail Marketplace at UNiDAYS, explains how businesses can tap into Gen Z’s key shopping moments in the coming months.

It was revealed in Jacobs Media’s AQ6 that – despite rumors to the contrary – Gen Z talent are joining radio on the on-air side. But what about the sales side? As younger sellers have a ...

With the new school year underway, apartment marketers have a prime opportunity to engage Gen Z renters. Knowing Gen Z’s media habits and values is essential for creating marketing strategies ...

As older Gen-Z’s graduate and move into the workforce, they bring with them knowledge and backgrounds that older marketing teams do not possess. These young professionals know firsthand how to target ...