One major difference between generations is their shopping habits, with various factors motivating them to buy ...

The phrase is causing multigenerational chatter on TikTok — but its meaning is not as straightforward as it seems.

This is only a glimpse of the data available to CivicScience clients. Discover more data. From work to downtime, devices and ...

Store brands are opening a door for younger consumers to obtain affordable luxuries, per a new report.

New Yorkers are swapping national brands for store labels this summer. Discover why—and how to save big in the process.

Tom Spratt, Lead Beauty Client Partner at social media platform Pinterest UK, explains how the most effective brand ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Six early-career media professionals will present thought-provoking sessions at MFA EX in Melbourne and Sydney as part of the Inspiration X series.The announcement:From media metrics that mask the ...

Remember when celebrity endorsements meant awkward TV ads with stars clutching products they'd probably never use? Those days ...

In summary, a TikTok ban would be a shock to the system: creators would have to scramble to relocate their communities, and marketers would need to rapidly reallocate budgets and strategies. The key ...

Fubo's Pamela Duckworth and Swerve Sports' Christy Tanner say it's time to throw out the old playbook and experiment with new niche sports and new engagement and programming strategies for reaching ...

The strategy has resonated particularly well with Gen Z users. “If you ask a Gen Z user, ‘Why do you go to Pinterest?’ there’s two things they’ll reliably tell you,” Ready said.