Roblox announced Thursday that creators can now sell physical merchandise directly within their games and experiences on the ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

The three-day pop-up comprises 15 New York-based designers and brands, allowing retail exposure in a relaxed and intimate ...

The crossover Gen Z didn’t see comingRoblox and The Weeknd had fans thinking they would get music—they got an experience instead. The new Roblox x The Weeknd Hub is more than a branded hangout space; ...