Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Roblox announced Thursday that creators can now sell physical merchandise directly within their games and experiences on the ...

The crossover Gen Z didn’t see comingRoblox and The Weeknd had fans thinking they would get music—they got an experience instead. The new Roblox x The Weeknd Hub is more than a branded hangout space; ...

Roblox is bringing real world shopping to its digital in-game experience. Check out this piece to know all about what is ...

Roblox has just opened an all-new store for creators to use, and that store allows real-life items to be made and sold!

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on ...