Standouts include Pamela Anderson's Sonsie to Umberto Giannini's eponymous hair care line, according to data from Spate.

Beyond broad reach and low barriers to entry, platforms like Instagram and TikTok provide access to rich performance data that most early-stage companies ...

TikTok has taken the reins from Trustpilot as the platform of choice for real-time reactions and genuine user feedback.

Directly controlling your creative assets unlocks powerful advantages that drive business growth, strengthen customer relationships and ensure long-term brand strength.

Despite the global slowdown in the luxury goods sector, Europe is showing growth. In 2024, the value of the market in the region increased by 3% and reached almost €110 billion. What is behind this ...

How can brands future-proof their strategies by investing in systems that prioritize data integrity and adaptability? The ...

Discover how Instagram’s new Google indexing powers creator visibility, SEO strategy, and off-platform growth for brands and ...

In today's rapidly evolving digital landscape, social media has become an indispensable tool for businesses to engage with their target audience. With the rise of short-form video content, platforms ...

Influencers rely on a variety of tools. The chart above breaks down popular tool categories and the estimated percentage of ...