An American Eagle ad campaign featuring Sydney Sweeney caught the attention of retail traders on Thursday, causing the stock to spike.

American Eagle Outfitters stock was surging Thursday after the retailer announced that Hollywood actress Sydney Sweeney would headline its Fall 2025 promotional campaign.

Sydney Sweeney has reportedly helped American Eagle’s stock climb higher this week. The White Lotus actress has recently collaborated with the clothing brand for a special collection, which includes a denim jacket and “The Sydney Jean.