Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.

The company has heavily advertised AI features since the latest iPhones were released in September.

Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes ...

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...

Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

New Apple Intelligence features are coming soon in iOS 18.4, here are seven features and changes to expect in the next big iPhone update.

Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the presence of AI, the ability to change the tone of an email, and a photo ...

Investors were hoping that Apple Intelligence would drive a wave of iPhone upgrades. How's that playing out? This will be the first full quarter of results from Apple since the company's iPhone 16 ...

Apple's high expectations of itself end with collaborations, criticizes a non-profit organization in the USA. This currently ...

Apple to report Q1 earnings amid AI challenges and volatile tech market, with projected revenue of $124.39bn and EPS of $2.35 ...