Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Apple Inc. pulled off a major feat for Wall Street, managing to report better-than-expected revenue and earnings in its fiscal first quarter, even amid an unexpected revenue decline in Greater China.

Artificial intelligence (AI) features are now turned on by default on iPhone 16 and iPhone 15 Pro/Max devices, and so Apple Intelligence pulls information from apps and tack action within them ...

Apple yesterday reported its revenue was a whopping US$124.3 billion in the year-end holiday quarter, but sales growth fell ...

Apple executives on Thursday forecast relatively strong sales growth, a sign the company will recover from a dip in iPhone sales as it rolls out artificial intelligence features. The forecast comes ...