For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in Sunday’s game broadcast.

Budweiser won this year’s competition on the back of its “First Delivery” commercial, which featured a young Clydesdale horse that nudged a keg all the way to town after it

Budweiser has released a sneak peek of its iconic Clydesdales commercial. But this year, the commercial has a singular star. This year’s spot, titled “ First Delivery ‚” features a Clydesdale foal as the star, depicting a story of “resilience and dedication,” Budweiser said in a press release.

Anheuser-Busch elevated Budweiser from a regional to a national 2025 Super Bowl spot after getting positive internal feedback on its spot starring a Clydesdale. Anheuser-Busch chief commercial officer Kyle Norrington told USA TODAY that "First Delivery" is the 47th Super Bowl ad starring a Clydesdale.

The NFL's grand finale arrives back on the doorstep of New Orleans and the Superdome. With that, a lineup of mini blockbusters will look to grab the attention of a massive audience that topped 123 million in 2024 (re: The Taylor Swift Bowl) and become the latest marketing maestro among the competitive and creative crowd.