Competing retailers may have an opportunity to grab lower cost-per-click (CPC) rates, more engagement and greater market share.

Canadian comedian Lisa Gilroy is starring in a series of spots in a concentrated, high-spend approach over a short timeframe.

QSRs continued to dominate the airwaves, though Bell made a big leap into the top 5 for the week of July 21 to 27.

The new shopping and entertainment centre's latest campaign hits high-traffic areas with commuter billboards, wrapped buses ...

The brand's latest campaign features a trio of video skits aimed at cutting through the noise of conflicting health ...

Google stops charging agencies 2.5% DST fee Industry applauds the move while it waits for other tech giants to follow suit.

As the advertising industry grapples with growing complexity and rising expectations, Canada's top programmatic minds are shifting the narrative and evolving from automation to amplification – ...

How brands are experimenting with OOH by creating immersive poolside movies, kebabs as billboards and a giant sea band-aid.

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The company's AI technology helps agencies and brands move faster and make better decisions by connecting campaign data, ...