AI-led deals continue to scale in size and frequency. NICE closed its largest CXone Mpower deal in Q1—worth over $100 million ...

AI-powered RCS Messaging Platform delivers interactive, conversational fan experience across Verizon, T-Mobile and AT&T networks Strategic partnership represents the first time a business has deployed ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

Leading enterprise firms and SaaS providers now recognize that measuring CX requires a 360° lens and real-time insight. They ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

Businesses are increasingly integrating advanced technologies to transform their operations and unify their communications ...

Forecast marketing outcomes with accuracy, and these predictive models and tools turn raw data into actionable insights.

CMSWire’s State of Digital Customer Experience 2025 report unpacked: real ROI drivers behind AI, personalization and customer ...

The combined firm will serve over 43,000 clients with AI-powered listening tools, analytics and multi-industry CX expertise.

When service quality, tone or responsiveness varies between a brand’s app, its store, and its contact center, trust erodes ...

New ‘Flex Credits’ pricing model enables businesses to scale AI-powered digital labor to every employee, department, and process SAN FRANCISCO--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the global ...

CMOs face rising ROI pressure, tech skill gaps and AI disruption. Here's what 500+ marketing leaders revealed in our 2025 State of the CMO Report.