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Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

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Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Discover the 5-stage Image Processing Maturity Model that transforms how brands optimize visuals online, from basic resizing to AI-powered dynamic imaging and data-driven personalization.

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Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

The FTC's Telemarketing Sales Rule applies to everyone. There is an exemption for B2B calls, but marketers must understand the law and use caution.