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Neuroscience shows that humour activates reward systems in the brain, making ads – and brands – stick with consumers long after viewing. Using humour to highlight daily routines or family dynamics ...

The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – covering strategy, media, ...

Xyzal faced a formidable challenge. With virtually no awareness as a prescription medicine and a difficult-to-pronounce name, Xyzal needed to breakthrough and disrupt a mature category. Xyzal ...

COVID-19 is the health crisis of our time. As one of America's leading pharmacies, Walgreens played a critical role in vaccinating the nation despite countless challenges, including scale, hesitancy, ...

The high-performance premium vehicle segment has long been defined by Audi RS, BMW M, and Mercedes AMG, and no one was looking for another option in 2021, certainly not from Acura. A traditional ...

Philadelphia was under threat. In an inflationary economy with decreased purchasing power, Millennials and Gen-Z became price conscious and started compromising, turning cheaper, grocery store cream ...

The 'First Day' campaign doubled Scotiabank's new Canadian market share in 2022 from 2021, putting them at #2 amongst the Big Five Banks. Canadians loved and shared the campaign across social. One ...

Why is this work relevant for Creative Strategy? Sharing pictures of children without their consent has always been a moral grey area –the rise of AI turned it into a pressing danger. As a carrier ...

Demonstrates to advertisers in LATAM that short-form video really does work and how best to utilise the medium.

Apart from COVID year, Omore has been on a growth trajectory for the past 5 years. In 2022, the brand is expected to achieve ever highest record-breaking volume. This entry represents a brand that has ...