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Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
QSR magazine3d

How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Starbucks CEO announces 'sunset' of entire line of stores. 3 are in Tennessee

Starbucks CEO Brian Niccol announced the company will be shuttering "Pick Up" locations across the country. Here's what to know in Tennessee.
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Starbucks Sparks 1,000% Rise In Retail Chatter As CEO Niccol Touts Store Makeover And Brand Reset

Starbucks (SBUX) stock witnessed over a 1,000% jump in retail user message count on Stocktwits over the last 24 hours after ...

Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts

Starbucks is in the midst of a major turnaround in the US, and analysts don't expect to see the company break its streak of ...

Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere

New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...