At a recent taping at AT&T’s El Segundo studios, the Toyota Feature segment was devoted to bass fishing champion Kristine ...

Keeping Track is hosted by Roison McGettigan, Alysia Montano, and Molly Huddle, three Olympic runners and moms who tell the ...

Not only are more people watching women’s sports, but more events are also being shown on national television. According to ...

The Women’s Africa Cup of Nations, which is currently in full, enthusiastic swing in Morocco, is breaking similar records.

USA TODAY sports columnist Christine Brennan chronicles the explosive growth of Caitlin Clark's popularity in her new book ...

Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

Former ESPN employee Samantha Ponder discussed her ESPN firing following her support for women against trans athletes for the ...

A new coach. A new conference. Heck, a new national tournament. Things are evolving quickly for the Northern Michigan ...

Just Women's Sports is trying to change that. For decades, finding women's sports scores online has been a frustrating process. Just Women's Sports is trying to change that. NFL. NBA. MLB. NHL.

Live women’s sports events totaled nearly 19 billion viewing minutes on 33,000 hours of programming for more than 18,000 events. By Neil Best. [email protected] @sportswatch.

Olympic star Sunisa Lee spoke exclusively to Mirror U.S. Sports, on behalf of Raising Cane's, on the immense viewership ...