CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

American Eagle's stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much ...

American Eagle Outfitters AEO.N surged 10% on Thursday after unveiling a new denim campaign with Sydney Sweeney, as the ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

Shares of American Eagle Outfitters are surging higher Thursday morning. Investor enthusiasm is building around its new advertising campaign.

Upwork reports that Gen Z is increasingly choosing portfolio careers for flexibility, autonomy, and diverse income sources, ...

Craig Brommers, CMO of American Eagle Outfitters, is chasing Gen Z's ever-shifting attention while staying grounded in what the brand has always stood for: inclusivity, authenticity, and value.

American Eagle Outfitters (AEO) is eyeing an impressive daily jump, after the company revealed a Sydney Sweeney campaign ...

Dive Brief: American Eagle teamed with Snapchat for a back-to-school campaign targeting Gen Z that kicked off July 10, according to a Snap company blog post.

Perhaps uncertainty about tariffs, inflation, interest rates and economic growth can only be answered with earnings.

For Generation Z, however, it is mostly a visit-and-wander-into-the-unknown travel strategy, as long as they are getting good value for money along the way.

McDonald's, Starbucks, and other chains are rolling out new beverage menus this summer with a trend spurred on by Gen Z's ...