Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

In classic HBO fashion, the drama wasn’t just on-screen. Last week, Warner Bros. Discovery reversed course on its streaming ...

In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

With its premiere on Max, The Brutalist can now be watched at your own pace, which may make the three-and-a-half-hour ...

The industry is filled with executives who want to fix things that aren’t broken.

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.

( NewsNation) — CBS continues to feel the fallout from Gayle King’s ill-advised trip to space.

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit forehead-slapping derision. The media company tried to preempt mockery of the move ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...