Meta has decided to stop serving political, electoral and social advertising on its platforms in the European Union rather than be subject to upcoming regulation.

Meta will stop running political ads across the European Union starting October 2025. The Zuckerberg-led operator of Facebook and Instagram is citing what it calls overly complicated new regulations that make it too risky to continue.

Meta said political advertising would end in October, citing a forthcoming E.U. regulation that it said presented “unworkable requirements.”