The winner of the 1972 U.S. Open and the 1973 French Open, Verhoeff, Năstase became Nike’s first professional signature athlete upon signing with the company in 1972. Nike Inks George Gervin to ...

Financial incentives also play a significant role in how athlete activism influences brand partnerships. High-profile athletes can demand substantial compensation for their endorsements, primarily ...

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who ...

Nike says focus on athletes is paying off, but warns the toughest stretch of its turnaround is ahead Provided by Dow Jones Mar 21, 2025, 12:21:00 AM By Bill Peters ...

In The Margins is a “bi-weekly publication dedicated to new sports writing" made possible by Nike. Nike settles $60M lawsuit ...

Is it coincidence then that in 2003, hip-hop superstar and business mogul Jay-Z became the first non-athlete to score an endorsement deal for a line of sneakers from an athletic shoe company?

Feb 11, 2025, 6:21am CST Updated: Feb 11, 2025, 6:53am CST Courtesy of Nike Iconic female athletes like Jordan Chiles were featured in Nike's "So Win" campaign during the Super Bowl. It focused on ...