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Michael Jordan's Nike contract was a game-changer. LeBron James has weighed in on social issues. Who was a bigger influencer ...

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Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

After an incredible performance at the 2025 Wimbledon Championships that saw him fall short in the final, Carlos Alcaraz will have a reason to smile again as the Spaniard has bagged another ...

When an upstart women’s shoe brand made a sponsorship deal with Courtney Williams, a Minnesota Lynx all-star, it put the ...

LeBron James has an estimated net worth of over $1.2 billion this year, reflecting his success as both an athlete and an ...

Esports has come a long way from basement LAN parties and small online forums. Today, it commands audiences of millions, fills arenas once reserved for traditional sports, and generates billions in ...

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Because the proposal was rejected, Ohio’s student-athletes remain unable to sign endorsement deals without losing their amateur status. Ryan Holmes is a student at Centennial High School.