Pinterest remains a stronghold for Gen Z, especially for lifestyle, fashion, and DIY content. Its discovery-focused interface encourages users to explore topics visually, aligning with how younger ...

L’Oreal brands including Maybelline have seen success from upping their investments in Pinterest in order to reach Gen Z, according to details shared by the social media platform. Maybelline’s ...

On its first-quarter earnings call on Thursday, Pinterest's CEO, Bill Ready, said Gen Z users are engaging heavily with the image-sharing platform. Gen Z are those who were born between 1996 and 2010.

1. In Millennial and Gen Z marketing, immediacy matters. One of the dominant themes from the panel was the idea that the window for successful engagement is extremely narrow, so marketers really need ...

Pinterest capturing Gen Z. The strategy has resonated particularly well with Gen Z users. “If you ask a Gen Z user, ‘Why do you go to Pinterest?’ there’s two things they’ll reliably tell ...

Gen Z will soon be dominating the buyer landscape, and we marketers must adapt our strategies accordingly. By using digital touchpoints and keeping customer experience at the core of our marketing, we ...

Supporting Gen Z in moments that matter. Students have a lot going on in the coming months, and – given the timing of the first student loan drop – they are investing in the products and services they ...

Additionally, Gen-Z marketing content begins to take on cultural meaning that transcends through other generations. For Gen-Z, these content forms, memes and odd references are a part of their culture ...

"Pinterest is where Gen Z goes to shop," CEO Bill Ready said on Pinterest's Q1 earnings call. Gen Z has been "raised on an internet of visual content" and likes to search visually, he added ...