Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super ...

Where "Friends" offered a fantasy of adulthood, "Adults" offers the reality. Marketers must pivot accordingly.

The strategy has resonated particularly well with Gen Z users. “If you ask a Gen Z user, ‘Why do you go to Pinterest?’ there’s two things they’ll reliably tell you,” Ready said.

Fubo's Pamela Duckworth and Swerve Sports' Christy Tanner say it's time to throw out the old playbook and experiment with new niche sports and new engagement and programming strategies for reaching ...

For years, TikTok has reigned supreme as the undisputed king of Gen Z's digital attention, captivating young audiences with its endless stream of short-form videos. Yet, a quiet revolution has ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Campaign Middle East rounds up the latest platform updates on social media and streaming platforms from June. Here are the ...

Authentication, logistics costs and strained operations are among the challenges standing in the way of brands implementing ...

Independent agency MP&F opened an office in Knoxville, Tennessee. A new agency called Shophouse launched, with former Huge ...

In summary, a TikTok ban would be a shock to the system: creators would have to scramble to relocate their communities, and marketers would need to rapidly reallocate budgets and strategies. The key ...

In this Sunday edition of Business Insider Today, we're talking about the "Gen Z stare," plus federal workers laid off by DOGE and return fraud.