Marketing Strategy - People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than ...

Young adults have seen how social media can wreck relationships. Now, some of them are taking their love lives offline.

As ChatGPT, Google and now Apple race to monopolise e-commerce with AI, 2025 is being dubbed “the year that changed online ...

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

The beauty multinational is betting on Gen Z-friendly formats and science-backed innovation to spur sales against a ...

Morgan Stanley upgraded Pinterest to “overweight” and raised its price target to $45, citing AI-driven innovation and revenue ...

Holiday shopping has fundamentally changed. Your customers aren’t following a linear purchase funnel — they’re curating visual wishlists, planning experiences months in advance, and discovering ...

With platforms like ChatGPT now widely used, generative artificial intelligence (AI) has rapidly shifted from science fiction ...

One major difference between generations is their shopping habits, with various factors motivating them to buy ...

The phrase is causing multigenerational chatter on TikTok — but its meaning is not as straightforward as it seems.

New Yorkers are swapping national brands for store labels this summer. Discover why—and how to save big in the process.

Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super ...