In today’s Digest, we discuss the launch of Netflix’s of in-house ad tech suite across EMEA, Roblox’s in-game merch sales and Netflix’s use of AI to seamlessly integrate ads into the streaming ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Online gaming platform Roblox has improved its commerce capabilities by launching its commerce application programming ...

Yet, investors have reservations about Roblox's dependence on selling Robux (its digital currency) for revenue. So, its ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over ...

Cartwheel's 3D animation platform generates rigged 3D characters from text and video, and is backed by $10M from Craft, ...

PayPoint has announced a new partnership with leading immersive gaming and creation platform Roblox, to expand its digital ...