Southwest will assign seats for the first time ever in 2026. Here’s how group boarding will work — and what it means for your ...

Starting Jan. 27, Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the ...

Southwest Airlines' busy second quarter included a slew of key initiatives, but it was a lackluster one for shareholders.

The big changes at Southwest Airlines continue. The company has rolled out another pivotal step in its transformation, which ...

DALLAS — Dallas-based Southwest Airlines is adding a new tropical, Caribbean destination. The airline announced Monday that it's adding service to Cyril E. King International Airport on St. Thomas, ...

The big changes at Southwest Airlines continue. The company has rolled out another pivotal step in its transformation, which ...

Elliott Management is driving Southwest's transformation with revenue updates, seat selection, and cost changes to boost ...

Southwest Airlines Co. (NYSE: LUV) today announced the appointment of Doug Brooks as the new independent Chair of the Board, effective Aug. 1, 2025. This appointment follows Rakesh Gangwal's decision ...

Southwest Airlines has been undergoing a pretty drastic transformation in recent months, changing several longstanding policies highlighted by its new bag fees and charges for seat selection. Now, the ...

For decades, Southwest Airlines was known and praised as a consumer-friendly option for travelers with transparent pricing, a democratic open-seating model, as well as the beloved "bags fly free" ...

Southwest Airlines announced a comprehensive refresh of its credit card lineup, introducing new benefits while significantly increasing annual fees across all cards.

According to the New York Times, not only have shares for Southwest gone up since the changes, but the airline expects to generate $4 billion in additional profit from recent operational shifts, ...