Valeria Marquez, 23, was broadcasting a live video to her TikTok followers from a salon in Zapopan when she was fatally shot.

On Tuesday, Valeria Marquez was shot dead at Blossom The Beauty Lounge, a beauty salon owned by the victim in Zapopan, a town in the central-eastern state of Jalisco. The state prosecutor's office said it is investigating the crime as a femicide, meaning that it believes the crime was motivated by the fact the victim was a woman.

The tragic death of Valeria Márquez has sent shockwaves through Mexico, a country already grappling with high rates of homicide and violence against women.