The increases average $270 for Toyota and $208 for Lexus models due to ongoing import tariff pressures.

The Tariff Impact. The primary reason for these price increases is the 25 percent tariffs imposed by President Donald Trump in March on all vehicles and auto parts entering the U.S. market. Toyota ...

Following hot on the heels of the Tundra, Toyota has introduced the latest Sequoia. The body-on-frame SUV gets a little more ...

Toyota is looking to increase pricing at a rate "limited by customer expectations" pertaining to individual models, Automotive News reported. The expected increases are coming after the company ...

Cars Direct says it saw a Toyota dealer bulletin earlier this month laying out price changes on 20 Toyota models from the Corolla to the Highlander Hybrid. The MSRP changes came in almost entirely ...

Toyota Motor Price Increase On Some U.S. Models, A Bullish Signal For Share And Profitability Jul. 02, 2025 10:30 AM ET Toyota Motor Corporation (TM) Stock , TOYM:CA Stock , TOYOF Stock HMC , TM ...

Toyota and its luxury brand Lexus will increase prices on select models by an average of $270 and $208, respectively. Opens in new window. Skip to main content.

Unfortunately for the American car buyer, Toyota prices will be going up. Fortunately, it's not by a lot. Reuters reports that, across the board, the average price of an new Toyota will increase ...

Toyota's plan to maintain prices in the face of new auto tariffs sets it apart from competitors. But is it realistic? Experts weigh in on the strategy of the automaker, which has its North ...

Shoppers look over a 2025 Tacoma pickup truck in the Toyota display last month at the Colorado Auto Show in Denver. Toyota said Thursday sales jumped in April ahead of price increases under ...

The 2024 sedan is here with barely any material changes, but a carryover bundle of perks and a slightly higher price. For 2024, the fuel-cell electric vehicle gets standard Toyota Safety Sense ...

2023 Toyota Corolla Sees Predictable Price Increases—But One Surprise Cut. ... The rest of the Corolla sedan family sees various price increases between $375 and $1,075. 2023 MSRP. Change from 2022.