Netflix has used generative AI in one of its shows for the first time in a move to help make “cheaper” and “better” films and TV series.

During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:

Netflix has started using generative artificial intelligence (AI) in its movies and series for the very first time. The popular streaming service applied this technology in its new Argentinian science fiction series titled El Eternauta,