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Looking for the best 2025 Amazon Prime Day deals? The sale offers discounts on Apple products, TVs, tools, beauty products, camping gear, laptops and more.

A record $23.8 billion in sales is expected to be spent by consumers for Amazon Prime Days, Adobe said in a forecast released on July 7. That's a 28.4% increase year over year and $9.6 billion more than the comparable period last year. Last year, shoppers spent $14.2 billion during the two-day Amazon Prime event, according to Adobe.