American Eagle’s new denim campaign featuring actor Sydney Sweeney has sparked backlash over a “genes" pun. Here’s what’s behind the controversy—and why it’s drawing so much attention.

Several TikTok users called out the ad, arguing that it praised the “Euphoria” star’s blond hair and blue eyes.

The performer's savage TikTok clip gives more oxygen to discourse about Sweeney's latest campaign, which has countless users online debating whether it's a fun play on words or something more nefarious.