Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

The company’s overall sales and profits were boosted by stronger-than-expected sales of iPads and Macs, where new chips helped persuade customers to upgrade.

Apple revealed quarterly results that slightly exceeded Wall Street expectations, but iPhone sales were flat on the previous year as the company battles rising competition from local device makers in ...

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Reuters.com is your online source for the latest news stories and current events, ensuring our readers up to date with any ...

In the latest Rumor Replay column: a leaked Apple Intelligence-related memo, plus iPhone 17 Pro Max and SE 4 reports.

Apple to report Q1 earnings amid AI challenges and volatile tech market, with projected revenue of $124.39bn and EPS of $2.35 ...

Below, I go into my review of the top AI features of each device, the Galaxy S25 Ultra and iPhone 16 Pro. Overall, both ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Apple reported soft sales of its flagship iPhone during the holiday quarter, but still topped Wall Street forecasts for ...

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...

The company has heavily advertised AI features since the latest iPhones were released in September.