Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...

Apple reported its latest quarterly earnings results Thursday, revealing all-time record-breaking sales for its ...

The company’s overall sales and profits were boosted by stronger-than-expected sales of iPads and Macs, where new chips helped persuade customers to upgrade.

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In the latest Rumor Replay column: a leaked Apple Intelligence-related memo, plus iPhone 17 Pro Max and SE 4 reports.

Apple reported soft sales of its flagship iPhone during the holiday quarter, but still topped Wall Street forecasts for ...

The company has heavily advertised AI features since the latest iPhones were released in September.

Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the presence of AI, the ability to change the tone of an email, and a photo ...

Apple’s decision to revamp its Apple Intelligence team is a sign of how important the company sees the technology, and how ...