On Jan. 8, 2025, the music world is buzzing as Beyoncé 's Cowboy Carter has reclaimed its position at the top of the Official Americana chart.

Beyoncé’s custom feather coat, courtesy of Roberto Cavalli, worn at the beginning of her NFL halftime show performance on Netflix during the Baltimore Ravens and Houston Texans game on Christmas Day, generated $482,000 in media impact value for the brand, according to LaunchMetrics.

Beyoncé lit up an NFL stage on Christmas Day, performing a medley of hits from her newest album, “Cowboy Carter,” at halftime of a game between the Baltimore Ravens and her hometown Houston

The star performed songs from her country-and-more album for the first time during an N.F.L. game, spotlighting her onstage prowess and the contributions of her collaborators.

The star enlisted Shaboozey, Post Malone, and her daughter Blue Ivy to debut tracks from the acclaimed country album

There was a ton of buzz when the pop superstar released her album Cowboy Carter back in March. Featuring collaborations with country legends like Dolly Parton and Willie Nelson, the album debuted at #1 on the all-genre Billboard Hot 100 chart, and Beyoncé also became the first black woman to top the country albums chart.

The NFL warned Beyoncé about her outfit prior to her performance. The multi-hyphenate entertainer wore a white bodysuit embroidered in gems to her Christmas Day halftime show. According to a source via Us Weekly,