In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays ...

Google will keep third-party cookies on Chrome and abandon its previously publicized plans to introduce an opt-out mechanism that would have allowed users to choose not to be tracked by the ...

Google has made an unusual announcement about browser cookies, but it may not come as much of a surprise given recent events. After years spent tinkering with the ...

you do you — you heard that Google has decided to NOT deprecate Google cookies (third-party Chrome cookies) after all. There have been no shortage of articles written about what this news means ...

But you read it right: Google is seriously considering plans to scrap third-party cookie deprecation in Chrome. Instead, Google is proposing some kind of TBD opt-out tool for third-party cookies.

ALBUQUERQUE, N.M. (WHAT THE TECH?) — Google has reversed a policy decision that would’ve allowed certain types of cookies from following your every move on the internet. Cookies are trackers ...

Google's cookie deprecation plans are canceled, favoring Privacy Sandbox APIs and user choice for ad tracking. Ad tech stocks react variably: Criteo surges 9%, while ...

Britain's antitrust regulator said commitments it secured from Google in 2022 related to online advertising were no longer ...

However, the search giant made a major, unrelated Chrome announcement earlier this week: Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a ...

Google won’t kill third-party cookies in Chrome after all, the company said on Monday. Instead, it will introduce a new experience in the browser that will allow users to make informed choices ...