Investors are again turning to meme stocks in the hopes of scoring quick gains. The latest beaten down companies to see a share price revival are Krispy Kreme, GoPro and Beyond Meat.

The 2025 meme stock summer rally appeared to have two new participants on Wednesday: 2010s-era darlings GoPro and Krispy Kreme.

Shares in a donut chain, camera company and meat-substitute maker surged Wednesday in a revival of meme stocks. Krispy Kreme, the North Carolina-based chain with about 350 shops, soared as much as 25% on Wednesday. GoPro, famous for its miniature action cameras, jumped 49% while Beyond Meat rose 11%.