Odyssey IMAX 70mm tickets go on sale
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'Oppenheimer' director's next movie doesn't open until July 2026. Tickets are already on sale at one Texas theatre.
IMAX CEO Richard Gelfond is on cloud nine as his company has raked in $123 million worldwide from "Oppenheimer" since it premiered July 21.
Under Gelfond's leadership, Imax has grown from a film format reserved for museums into a box office kingmaker
The success of “Oppenheimer” and last month’s “Dune: Part Two,” which earned roughly 20% of their ticket sales from Imax, demonstrates the force of the Imax brand.
IMAX bet big on Christopher Nolan's "Oppenheimer" this summer, and not "Mission: Impossible — Dead Reckoning Part 1." It hit the jackpot.
Sinners was also a must-see in IMAX after director Ryan Coogler released a 10-minute viral video explaining why he’d shot the movie on IMAX film and the importance of the format’s larger aspect ratio.
The theater format is quickly gaining market share as moviegoers spend more to see blockbusters like "F1," "Sinners" and "Superman" on the biggest screens.